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What are you searching for?
December 27, 2005
By: TOM BRANNA
Editor
In February, Procter & Gamble Co. will introduce its third generation of Ivory soap products, in the scent of lavender, and is launching a nationwide search for a family to help market the product. The search will run from Jan. 1 through May 21, and will kick off at the Rose Bowl Parade, where P&G will host a float themed “Generations of Good, Clean Fun.” P&G seeks three generations of a family, a grandmother, mother and child of 9 years or younger, to represent the...
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